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Programmatic Advertising Market to Research Insights with Upcoming Trends, Opportunities, Competitive Analysis, Forecast to 2021-2030

Key Companies Covered in the Programmatic Advertising Market Research Reports Xandr Inc.(U.S), Verizon (U.S), Kayzen (China), NextRoll, Inc. (U.S), Google (U.S), Adobe (U.S), Magnite, Inc (U.S), MediaMath (U.S), IPONWEB Limited (U.S), VOYAGE GROUP (Japan), Integral Ad Science Inc.(Denmark), The Trade Desk (U.S), Connexity (U.S), Ceand other key market players

CRIFAX added a new market research report on ‘Global (U.S., Canada, UK, Germany, France, Italy, Spain, Netherlands, Russia, China, India, Japan, Australia, South Korea, Malaysia, Brazil, Mexico, Argentina, GCC, South Africa) Programmatic Advertising Market, 2021-2030’to its database of market research collaterals consisting of overall market scenario with prevalent and future growth prospects, among other growth strategies used by key players to stay ahead of the game. Additionally, recent trends, mergers and acquisitions, region-wise growth analysis along with challenges that are affecting the growth of the market are also stated in the report.

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Be it artificial intelligence (AI), internet of things (IoT) or digital reality, the increased rate of technological advancements around the world is directly proportional to the growth of global Programmatic Advertising Market. In the next two years, more than 20 billion devices are predicted to be connected to internet. With hundreds of devices getting connected to internet every second, the worldwide digital transformation in various industries is estimated to provide value-producing prospects in the global Programmatic Advertising Market, which is further anticipated to significantly boost the market revenue throughout the forecast period, i.e., 2021-2030.

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From last two decades, the investments by ICT industry has contributed extensively in strengthening the developed, developing and emerging countries’ economic growth. According to the statistics provided by United Nations Conference on Trade and Development (UNCTAD), the total export (%) of ICT goods such as computers, peripheral, communication and electronic equipment among other IT goods around the world grew from 10.62% in 2011 to 11.51% in 2017. The highest was recorded in Hong Kong, with 51.7% in 2017, followed by Philippines, Singapore and Malaysia. Additionally, growth in global economy coupled with various initiatives proposed by governments of different nations to meet their policy objectives is estimated to hone the growth of the global Programmatic Advertising Market in upcoming years.

Not only the ever growing IT sector brings with it numerous advancements, it also creates fair amount of challenges when it comes to security concerns pertaining to data storage among the users. With increasing availability of internet access leading to rising number of internet users, there is vast amount of user information that is being stored online through cloud services. This has driven many nations to compile laws (such as European Union’s GDPR and U.S.’s CLOUD Act) in an attempt to protect their citizens’ data. In addition to that, the growth of the global Programmatic Advertising Market might also be obstructed by lack of skilled professionals. To overcome this obstacle, companies should focus on providing skills and required training to their workforce, in order to keep up in this digital era.

Furthermore, to provide better understanding of internal and external marketing factors, the multi-dimensional analytical tools such as SWOT and PESTEL analysis have been implemented in the global Programmatic Advertising Market report. Moreover, the report consists of market segmentation, CAGR (Compound Annual Growth Rate), BPS analysis, Y-o-Y growth (%), Porter’s five force model, absolute $ opportunity and anticipated cost structure of the market.

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